It essential be accessible that is the segment mustiness be deep down the reach of the customers and so the communication and statistical distribution impart must be improved so that the increase reaches the customers within the condition period of time that the grocery storeers must advertise their point of intersections so that customers shtup be made aw ar of the existence of the w be . The segments must be substantial that is they must be broad enough so that the resources that are utilize to avail them to the customers are approach effective that is the cost of product should not be too costly that is the cost of product should not be too large as compared to the revenue that is derived from them . The marketing unavoidably must be unique so that they can be in position to capture a wider market so that custom er can be equal to change to the impertinent brand in the market and thus improver the gross revenue volume . The segments must be stable so that the cost of maintaining the product is not too high than the returns that are derived from itIndustrial market segmentation is a segmentation that is used in channelize the industrial and business customers in their decision-making strategies . The goal of these segmentation is to recognize the customers in terms of whether they are potential customers so that their sort can be set so as to modify the marketers to identify the important issues that take them directly .The factors that can affect them are : the prices , programs or solutions that can enable the company to increase their returns within a given period of time ( Haas , R .W . and Wotruba , T .R . 1983Targeting refers to process of identifying segments that accept to be addressed . The companies tilt to choose some segments and to background other...If you want to get a full essay, order it on our website! : OrderEssay.net
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